The SNP’s popularity in the polls is being matched by their popularity on Twitter, according to the latest data from Yatterbox. Since the start of 2014, newly elected First Minister Nicola Sturgeon’s followers have grown to 107,340, up from 34,516 at the beginning of the year.
However, Sturgeon still trails behind her predecessor Alex Salmond, who currently has 134,202 followers.
Also behind on the polls in the Twitter stakes is Scottish Labour’s new leader, Jim Murphy, who has 29,618 followers. The Conservative’s Ruth Davidson is further behind on 14,901.
Full 2014 analysis shows:
- · Out of the 128 MSPs, 113 are now on Twitter, a higher percentage than MPs in Westminster;
- · Nicola Sturgeon has sent 2,600 tweets so far this year;
- · She had 34,516 followers at the start of the year, which has more than tripled to her current 107,340 followers;
- · Of the 2,600 tweets Sturgeon sent this year, 491 mentioned ‘Indyref’, and 281 mentioned ‘SNP’. She mentioned the Independence referendum more times than the SNP’s twitter feed;
- · Alex Salmond has sent 669 tweets so far this year;
- · His followers have increased by more than double this year from 52,155 in January to his current 134,202;
- · Ruth Davidson has sent 2,279 tweets so far this year;
- · Her followers have increased this year from 5,902 in January to her current 14,901 followers;
- · Jim Murphy has sent 1,433 tweets so far this year;
- · His followers have increased from 18,661 followers in January to his current 29,618 followers;
- · Of the 1,433 tweets Murphy sent this year, 155 mentioned ‘Indyref’, and 199 mentioned ‘Labour’;
- · Willie Rennie has sent 466 tweets so far this year
- · His followers have increased this year from 4,188 in January to his current 5,405 followers.
Additionally, the dedicated Twitter page for Yes Scotland increased from 37,982 followers in April, to a massive 100,901 followers by the 18th of September. Comparatively, the Better Together twitter page didn’t do anywhere near as well, where its followers increased from 21,191 to 42,701 in the same period.
In comparison, leaders in the House of Commons:
- · David Cameron’s followers have grown from 554,686 in January to his current 859,780;
- · Ed Milliband’s followers have grown from 278,463 in January to his current 363,953;
- · Nick Clegg’s followers have grown from 143,502 in January to his current 199,478.
Commenting on the data, Yatterbox’s Head of Product Ben Carson said:
“Twitter is fast becoming one of the most important tools for politicians and parties to communicate and engage with the public. The data shows a higher take up of Twitter in Holyrood compared to Westminster, with well over 80 per cent of MSPs using Twitter.
“The numbers show the SNP seem to have a strong social media strategy in force and it will be interesting to see whether the other parties and leaders will be able to catch up ahead of next year’s General Election.”